WARNING: MORE D&D NOSTALGIA AHEAD
This page from the 1980 Sears Catalog is (almost) single handily responsible for turning me into a gamer. My parents got me both the Moldvay boxed set and the D&D Computer Fantasy Game because I showed them this. The computer game was what I really wanted, but it was the Basic Set that I ended up becoming far more interested in. I still have the Computer Game (although it doesn't work) and the nifty metal figurines that came with it.